Empire Digital Signs is seeking a motivated Sales Engineer to help customers identify, design, and purchase digital signage and visual communication solutions. This position combines consultative sales, technical problem-solving, project development, and relationship management.
The Sales Engineer will meet with prospective customers, evaluate their communication goals and project requirements, recommend appropriate technologies, develop proposals, and coordinate with internal team members, manufacturers, contractors, and installation partners.
The ideal candidate is comfortable discussing both business objectives and technical details. This person does not need to know every product on day one, but must be curious, organized, technically capable, and willing to learn about LED displays, electronic message centers, interactive touchscreen systems, video walls, commercial displays, content-management platforms, electrical requirements, structural considerations, and installation logistics.
Key responsibilities
- Identify and develop new sales opportunities.
- Meet with customers to understand their goals, environment, budget, and project requirements.
- Recommend digital signage, LED display, touchscreen, video-wall, and related visual communication solutions.
- Conduct site visits and document dimensions, visibility, electrical conditions, networking needs, mounting conditions, and installation considerations.
- Prepare estimates, proposals, presentations, and project scopes.
- Explain technical products and concepts in clear, customer-friendly language.
- Coordinate with manufacturers, designers, electricians, installers, general contractors, and internal project personnel.
- Maintain accurate customer records, follow-up activities, proposal information, and project documentation.
- Manage opportunities from initial contact through contract approval and project handoff.
- Build long-term customer relationships and identify future expansion opportunities.
- Stay informed about new products, platforms, and industry developments.
Desired qualifications
- Experience in consultative sales, technical sales, digital signage, audiovisual systems, commercial technology, construction-related sales, signage, electrical products, or a comparable field.
- Strong communication, presentation, and relationship-building skills.
- Ability to understand technical information and explain it to nontechnical customers.
- Strong organizational skills and attention to detail.
- Ability to manage multiple opportunities and projects at different stages.
- Comfortable visiting customer locations and evaluating physical project conditions.
- Proficiency with email, spreadsheets, customer-management systems, proposals, and online research.
- Valid driver’s license and dependable transportation.
- Willingness to learn unfamiliar technologies and ask appropriate technical questions.
Preferred qualifications
- Experience with digital signage, LED displays, audiovisual systems, low-voltage systems, commercial construction, signage, or electrical coordination.
- Experience reading plans, measurements, specifications, or site drawings.
- Familiarity with CRM software and structured sales pipelines.
- Experience selling to schools, municipalities, churches, businesses, athletic organizations, or nonprofit organizations.
Candidate profile
The strongest candidate will be a consultative salesperson rather than a high-pressure salesperson. They should enjoy learning how things work, asking thoughtful questions, developing customized solutions, and guiding customers through projects that may involve technology, electrical work, structural conditions, creative content, and installation coordination.