Asst. Dir Data for Marketing Comm, Advancement

University of Rochester | Rochester, NY

Posted Date 2/14/2024


Full Time 40 hours Range URGB 112 Ofc Sr Vice Pres Advancement




General Purpose:

This position determines and executes strategies in support of annual philanthropy and engagement goals. Reporting to the Executive Director of Advancement Marketing Communications, the primary responsibilities are to analyze data for all marketing campaigns and create insight-driven performance dashboards. This will require analyzing audiences, serving as the data lead contact, and assessing performance for the Marketing Communications, Special Events, and Donor Relations teams. Excellent analytical and problem-solving skills and the ability to adjust to changing priorities and challenges in a busy environment are required.

Data analytics will be used to identify and determine relevant constituent groups and subgroups that include but are not limited to alumni, parents, donors and friends for marketing and program outreach. The position will have strategic oversight and responsibility for how marketing communications conducts work to promote the University.

Strategic Data Application

  • On behalf of Marketing Communications, Special Events, and Donor Relations, serve as the department’s primary data manager.
  • Provide expertise in Advancement databases, reports, and associated pathways to create strong lists of target or desired audiences.
  • Analyze and recommend which constituents should be included or excluded in marketing communications; arrange meetings with internal stakeholders to plan.
  • Strategize and lead dataset requests for specified projects and refine subsets as needed; provide required dataset files to staff who are executing digital outreach.

Data Process Oversight

  • Create and oversee processes for marketing data accuracy and integrity.
  • Analyze operational challenges and offers systems solutions and suggestions.
  • Confer with technical personnel to assess reporting needs.
  • Collaborate with the Advancement reporting team on projects and partner on dataset file development.
  • Recommend program customizations, modifications, enhancements and/or additions to existing database reports.


  • Analyze constituent behaviors in response to digital outreach and, in response, create solutions for successful future campaigns.
  • Maintain a system for measuring the overall success of digital outreach as it pertains to audiences, as well as their development and engagement. Includes creation and management of marketing dashboards.

Process Improvement

  • Build upon current, and devise new, more robust and multi-faceted analysis metrics.
  • Work closely with colleagues to help increase email open rates, click rates, and reduce unsubscribes.
  • Develop new data reports and monitor the effectiveness of the data and its use.
  • Promote best practices for digital engagement with all stakeholder groups.
  • Remain fluent in the ever-changing environment and regulations surrounding social media and digital advertising.
  • Work closely with the Executive Director to report metrics to leadership on a regular basis.


  • Ensure the highest data integrity standards in every project and oversee improvements.
  • Understand and hold in high esteem the roles of both inclusions and exclusions in each dataset.
  • Apply data insights to make informed suggestions for variable content (ex. A/B testing) in digital marketing campaigns.
  • Advice on production schedules to ensure audiences will not be over-communicated with, as related to email policy guidelines.
  • Serve as a liaison with digital traffic management teams, utilizing the shared Basecamp calendar as a resource.
  • Uphold the use of communications project protocols, including the use of creative request forms, approvals routing, and internal distribution.

Other duties as assigned


  • Bachelor’s degree in Marketing or a connected discipline such as Business, Mathematics, Statistics, Science or Engineering
  • 4 years of data analysis and project management, experience, preferably in a higher-education setting or equivalent combination of education and experience .


  • Master's degree.
  • Proficiency, or ability to become proficient in OASIS, Salesforce Marketing Cloud, Emma, Cvent, EverTrue, iModules, Prizm screenings, and other data management platforms utilized in Advancement.
  • Proficient in anticipating social media and email data needs.
  • Prior experience working with marketing professionals is ideal.
  • Strong communication skills, including direct interpersonal skills.
  • Excellent organization and project management skills, with an ability to manage and prioritize multiple projects with keen attention to detail. Ability to work in Microsoft Excel.
  • A personal belief in mission, goals and objectives of private higher education.
  • Ability to work as a member of a team to accomplish objectives.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $65,000 - $135,000 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Salary65,000.00 - 135,000.00 Annual
Employment Type
Full Time

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