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Marketing Strategy Business Leader - PEO

Paychex | Rochester, NY

Posted Date 5/29/2025
Description Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

The Marketing Strategy Business Leader - PEO will be responsible for crafting and executing the marketing strategy for a designated business unit. This role involves close collaboration with the General Manager of the assigned business unit to ensure alignment with overall business objectives. The Marketing Strategy Business Leader - PEO will partner with the marketing team across various functions, including demand generation, channel marketing, product marketing, customer marketing, creative, brand, and operations, to bring strategies and programs to market effectively aligned to business unit revenue and pipeline goals. Additionally, this role will be accountable for reporting monthly, quarterly, and annual marketing results to the General Manager of the segment. The ideal candidate will have a strong background in marketing strategy, excellent leadership skills, and a proven track record of driving business growth through innovative marketing initiatives.


Responsibilities

  • Develop and implement strategic marketing plans for their assigned business unit, ensuring alignment with overall company goals and objectives.
  • Collaborate with the General Manager and other key stakeholders to align marketing initiatives with business goals.
  • Analyze and report on marketing performance metrics, providing insights and recommendations for improvement.
  • Manage the marketing budget for the business unit, ensuring cost-effectiveness and maximizing ROI.
  • Stay up-to-date with industry trends and best practices to ensure the business unit's marketing strategies remain competitive and innovative.
  • Foster strong relationships with cross functional stakeholders
  • The ideal candidate will have a deep understanding of the challenges faced by their business unit, the ability to analyze the impact of these challenges on other business units, and the skills to align strategies and recommendations with the organization’s overall objectives.
  • Adept at delivering results through influence and coordination across teams

Qualifications

  • Master's Degree - Preferred
  • Bachelor's Degree - Required
  • 10+ years of experience in Marketing, with a focus on strategic planning and execution.
  • 10+ years of experience in Proven track record of developing and implementing successful marketing strategies.
  • 10+ years of experience in Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels. • Experience managing marketing budgets and optimizing ROI. • Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing. • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $95,390 - $140,900. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?

    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.




      • Paychex is an equal opportunity employer that fosters a workplace culture of Diversity, Equity, & Inclusion. Our valued employees and commitment to DEI are the essence of our internal and external success.
    Salary95,390.00 - 140,900.00 Annual
    Employment Type
    Full Time

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