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Sr Product Marketing Manager

Paychex | Rochester, NY

Posted Date 12/05/2025
Description Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

Product Marketing is a highly cross-functional role that will partner closely with Product and Engineering, Marketing, Sales, Customer Success, Implementation, and Learning across the product lifecycle, from market testing, commercialization and launch, to growing product and service adoption and advocacy. The Senior Product Marketing Manager will serve as the positioning and messaging strategist for assigned Paychex products and services across the product life cycle.

 

The Senior Product Marketing Manager will need to be collaborative, customer centric, analytical, strategic, and creative. The role requires the ability to develop a deep understanding of all audience stakeholders, their needs and expectations, and act as the subject matter expert (SME) responsible for strategically and creatively translating product and service capabilities into compelling and competitive value propositions that enable GTM marketing and sales initiatives that drive aggressive growth goals.


Responsibilities

  • Understand audience challenges and expectations and effectively position Paychex’s services and products into compelling stories and effective positioning statements for GTM sales and marketing initiatives
  • Generate customer insights through Early Adopter programs that inform Paychex’s service and product strategy, lead the go-to-market strategy for assigned product and service line to drive rapid growth
  • Develop and execute GTM launch positioning, messaging, and enablement materials for new Paychex products and services. Partner with cross-functional stakeholders to ensure smooth and effective launches.
  • Curate compelling position statements and value propositions that demonstrate and differentiate Paychex products and services for ongoing go-to-market marketing and sales initiatives.
  • Leverage insights from product discovery, early adopter, and win/loss data to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy.
  • Collaborate on strategies and plans with demand generation, customer marketing, sales and customer success to increase product attach, cross-sell, penetration, adoptions, and advocacy.
  • Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external.
  • Oversee product update communications and strategy for audience segments.

Qualifications

  • Bachelor's degree or equivalent combination of education and years of experience

  • Minimum of 5 -7 years of experience in product marketing, product management, commercialization, marketing or related experience

  • At least 4-5 years of B2B product marketing or go-to-market experience in SaaS companies is preferred

  • Outstanding communication and presentation skills; able to communicate effectively with all levels with proven experience in influencing decision makers

  • Comfortable working with data and insights to generate balanced and thoughtful points of view for how to take Paycor products to market

  • Positive, professional and self-motivated to build relationships and to drive work at pace and to conclusion

  • Proven success in a fast-paced environment with a hands-on approach

  • Ability to function independently, requiring minimal oversight

  • Ability to negotiate with others to reach agreements/ solutions that meet internal needs

  • Motivated by solving new challenges and problems

  • Highly enthusiastic, passionate, curious, confident and tenacious (particularly in regard to making the work better)

  • Excellent organizational, interpersonal, and change management skills


Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $100,000 - $140,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?

    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

     

      Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

     


    Not sure if you meet every requirement?

    At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

    Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.
    Salary100,000.00 - 140,000.00 Annual
    Employment Type
    Full Time

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